Peak Vista Community Health Centers is a nonprofit health care organization whose mission is to provide exceptional health care to people facing access barriers through clinical programs and education. We provide integrated health care services including medical, dental, and behavioral health through our 21 outpatient health centers. We deliver care with our strong "Hospitality" culture. Our organization has over 800 employees and serves more than 74,300 patients annually in the Pikes Peak and East Central regions of Colorado. Our service area covers 14 counties, from the front range to the Kansas border, with locations throughout Colorado Springs, Fountain, Flagler, Divide, Limon, and Strasburg. Peak Vista is accredited by the Accreditation Association for Ambulatory Health Care, Inc. (AAAHC).

Compensation (Pay): $28.72 to $41.64/salaried, based on experience.

Summary of Benefits:

• Medical, Dental, Vision, Life, STD, LTD
• 403(b) Retirement with Company Match
• Paid Time Off
• Tuition Assistance
• Perks Rewards
• Employee Assistance Program

https://www.peakvista.org/resources/benefits-summary

Job Summary: The Marketing Specialist is responsible for developing and executing strategic and tactical marketing initiatives to support each of Peak Vista’s clinics and programs. This role requires a passion for data analysis and customer experience to help inform each clinic’s unique market dynamics, patient demographics, and growth opportunities. The Marketing Specialist collaborates closely with clinic and operational leadership, program managers, and the Communications team to create and implement customized marketing plans that drive patient acquisition and retention, enhance the onsite patient experience, and improve overall clinic performance. Key responsibilities include the patient journey, brand alignment, digital and traditional media planning, and performance tracking and optimization. The ideal candidate combines strategic thinking with hands-on execution skills.

This person will have support from the Communications team to bring strategies to life through public relations, video storytelling, and graphic design. This candidate must be an excellent and versatile writer. This person will assist with editing and proofing documents, as well as writing copy for advertisements, articles, collateral, scripts, signage, digital content, and more.

Essential Duties and Responsibilities:

Clinic and Program Marketing

• Under the guidance of the Assistant Director, working alongside clinic and operational leadership and program managers, develop unique data-driven marketing, communication, and advertising strategies for each clinic and program that achieve identified business goals.
• Lead Business Intelligence and Clinic Informatics teams to extract relevant data to inform marketing strategies.
• Develop data-informed external communication strategies and marketing plans that keep patients and other stakeholders informed, engaged, and inspired.
• Contribute relevant clinic news and updates to the Assistant Director to help drive the internal communications content calendar.
• Own strategies for mediums that are key to the patient experience including, but not limited to website, social media, collateral, advertising, appointment reminder emails/texts, phone prompts, etc.
• Utilize department tracking software program/ticketing system (HaloITSM) to monitor requests for communications support, ensuring deadlines and expectations are met.
• Monitors corporate image throughout the communities we serve to ensure compliance with brand standards and adherence to current marketing initiatives.

Website Management

• Develop web content to enhance the user experience, ensuring accuracy, clarity, and SEO best practices.
• Analyze Google Analytics to understand site traffic, user behavior, and conversion paths to inform ongoing enhancements.
• Collaborate with developers or independently implement minor updates using HTML and CMS tools.
• Ensure all clinic-specific pages reflect current services, hours, providers, and branding.
• Ensure program pages reflect the best representation to inform patients/potential patients about each service.

Social Media Management

• Develop and maintain a comprehensive content calendar across social media platforms that are relevant for patients or potential patients.
• Write engaging, on-brand copy tailored to each audience and platform.
• Monitor performance metrics and audience engagement; apply insights to optimize content and scheduling strategies.
• Stay current on social trends, emerging platforms, and healthcare industry developments to ensure relevance and innovation to enhance/expand our social footprint.

Onsite/In-Clinic Experience

• Create and maintain compelling, localized in-clinic materials that support patient engagement and health education.
• Assess and enhance the visual and informational experience within waiting areas and exam rooms.
• Collaborate with clinic teams to identify touchpoints where marketing can support operational goals.

Collateral Development

• Develop strategy and content for clinic-specific print and digital materials such as brochures, flyers, posters, and outreach tools.
• Maintain an organized library and audit system of marketing assets and ensure materials are updated and distributed as needed.
• Ensure brand consistency and compliance across all collateral.
• Develops creative briefs to engage videographer and graphic designer on videos/visuals needed for digital platforms.
• Continually assesses patient communication and protocols for potential improvements; considers and incorporates the needs of culturally diverse populations; ensures effective communication with patient and family regarding high amenity offerings and services provided. Becomes versed in health literacy.

Facility Signage & Wayfinding

• Manage and monitor interior and exterior clinic signage in conjunction with Facilities Management and key departments to ensure compliance with healing aura initiatives and that each clinic maintains an exceptional experience for patients, staff, and visitors.
• Lead signage strategy for each clinic, ensuring consistency with brand standards and alignment to drive optimal patient experience.
• Partner with clinic operations to identify signage needs and improvements that enhance clarity, navigation, and accessibility.
• Manage vendor relationships and production timelines for timely execution.

Additional Duties

• Standard working schedule. Some afterhours evening and/or weekend work will be required on occasion to assist with events and activities supported by the Events and Business Partnerships teams.
• The Communications team plans and manages Peak Vista events. The Marketing Specialist will serve as a vital member of the team, assisting as needed with planning, coordinating, and advertising, as well as attending events to assist with setup, clean-up, and during event run-of-show.
• Serves as an active member of Peak Vista committees as assigned, including but not limited to, Forms & Signs Committee. Manages relevant forms and signs, while assisting in the management of deadline-driven requirements and HALO ticketing system for project deadlines and delivery.
• Ensures responsible stewardship of the human, financial, and material resources as well as data and information entrusted to us.
• Demonstrates knowledge of and adherence to the Compliance Plan and conflict of interest requirements. Enhances the effectiveness; efficiency and productivity of the department by contributing to, and participating in, departmental performance to improve goals.
• Strives to deliver the best outcomes and highest quality service.
• Performs other duties as assigned.
• Collaborates on special projects, as assigned.
• Treats everyone with respect and embrace cultural diversity amongst ourselves and our community.

Supervision Exercised: None                                   

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Education/Experience:

Education: Bachelor’s Degree in Communications, Marketing, Public Relations, or related field required.

Work Experience: 3-5 years of marketing experience required.  

Computer Skills: Microsoft Office: Word, Excel, PowerPoint, Outlook proficient. Experience with SharePoint and HaloITSM are a plus but not necessary. HTML a plus, but not necessary.

Writing Skills: Excellent writing skills are required. Experience can include web copy, email campaigns, articles, brochures, social media, and other collateral. Bilingual a plus.

Certificates and Licenses: None

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

OSHA risk level/work environmental hazards: This position has been categorized as OSHA Level Three. See Exposure Control Plan for details.

The noise level in the work environment is usually quiet.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must occasionally lift and/or move up to 20 pounds. While performing the duties of this job, the employee is frequently required to stand; walk and sit.

*Successful candidates will complete pre-employment screening; which includes, but is not limited to a Criminal Background check. Peak Vista Community Health Centers is a drug and alcohol free workplace an an Equal Opportunity Employer.

**PVCHC participates in the Electronic Employment Verification Program. E-Verify is an Internet-based system that compares information from an employee’s I-9 to data from the U.S. Department of Homeland Security and Social Security Administration Records. To learn more, visit: everify.com